Mr Branson could ride a tri-cycle and we’d be fascinated. He achieves extraordinary feats in business, charity and adventure and not without occasional injury.
The opening of his latest gym here at The Waterfront is another landmark for this intrepid, British entrepreneur who does not understand the word ‘impossible’. He’s a man who struggled with dyslexia at school but went on to build a global music, airline, hotel and fitness brand that for decades has held the world in thrall.
They cycled the entire length of Italy, swam the Straits of Messina to Sicily and then hiked into Northern Italy from the base of The Matterhorn in The Alps. No sweat! When he claims this latest Cape Town health club is “the best in the world”, he means it. Highlights include a suspension yoga studio, a world of luxury change rooms they call ‘relexification’ and a suite of medical specialists on site.